I led the design of two-factor authentication experience that increased trust and reduced risk.
Problem
Customers complained about inadequate authentication and account security. The absence of 2FA increased fraud risk for the business and eroded customer trust.
Goal
Deliver a seamless authentication experience across devices while strengthening overall product trust and 10% of customers opt-in to use 2FA.
Solution
Provide an easy to use user journey to enable 2FA, using app as second factor. Seamless connect settings across devices desktop and app.
I led the design of two-factor authentication experience that increased trust and reduced risk.
Info Description
We improved onboarding with a better progressive disclosed flow and user friendly forms
Problem
Onboarding forced new customers through an endless single-page form, leading to high abandonment and no clear value proposition.
Goal
Increase convertion rate and minimize support calls to customer care. Test different variations of sections.
Solution
Design a progressively disclosed flow that lets customers view their portfolio before submitting personal information.
We improved onboarding with a better progressive disclosed flow and user friendly forms
Info Description
Introduced a private mode to let customer show the app but without revealing their funds.
Problem
Customers wanted to transact and manage their accounts without privacy concerns, especially in public settings.
Goal
Give customers peace of mind while enabling them to safely advocate for the product themselves.
Solution
Introduced a private mode to obfuscate all the sensitive information of the customer account.
Introduced a private mode to let customer show the app but without revealing their funds.
Info Description
Aaaand we launched dark mode
Redesign from scratch our token system and implemented darkmode and white labe.
Aaaand we launched dark mode
Redesign from scratch our token system and implemented darkmode and white labe.
