The new system
A unified, scalable design system that aligns with H&M’s new brand identity, streamlines web and app experiences, and reduces design debt for smoother collaboration.
The new system
A unified, scalable design system that aligns with H&M’s new brand identity, streamlines web and app experiences, and reduces design debt for smoother collaboration.
Blending product and brand
Established a seamless and consistent visual language that tightly connected brand and product, from ad banners to the checkout page, creating a cohesive and trustworthy user experience.
Blending product and brand
Established a seamless and consistent visual language that tightly connected brand and product, from ad banners to the checkout page, creating a cohesive and trustworthy user experience.
Accessiblity focus
Uppercase typography challenged readability, demanding constant testing, while we worked hard to make it succeed across banners, videos, and product controls.
Accessiblity focus
Uppercase typography challenged readability, demanding constant testing, while we worked hard to make it succeed across banners, videos, and product controls.